your brand is your product

Elsewhere, we describe the view that your product is your brand.  Well the reverse is also true.  Product and brand are totally interlinked, the touchpoint of the brand is the product, it is the physical connection between the brand and the consumer. Whether our expectations are met, will leave us feeling rewarded or cheated. This will determine our loyalty (to buy again) or our feeling of ownership (to recommend to others).

Until recently, brands have been driven by advertising and graphics. Today, even businesses with no physical product ask us to create a 3D identity to differentiate them in the market. 

a born identity

New ventures often require an identity. Working with our graphic partners,
we integrate graphic design and identity into the product offer, in packaging, literature, or even an on-screen or digital presence. In this case, for an enterprising couple in Barcelona selling olive products... yum.  

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factoryNOISE

Techne Thermal Cycler

posted by factoryNoise
February 25, 2010 15:38

The revolutionary drawer-fronted thermal cycler that we designed for Techne can be used as a stand alone unit or as part of a multiple unit array. What for you ask? Well, duplicating DNA if you must know....