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	<title>factorydesign &#187; British Airways</title>
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	<description>factorydesign product design consultancy</description>
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		<title>world traveller plus</title>
		<link>http://www.factorydesign.co.uk/2010/04/20/world-traveller-plus/</link>
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		<pubDate>Tue, 20 Apr 2010 11:10:50 +0000</pubDate>
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		<description><![CDATA[As premium cabins improve and economy cabins remain constrained by the demands of PAX count and revenue, the gap between them grows.  British Airways recognised the opportunity for a fourth class.  But where to position the product, should it be a bit better than economy or just a bit less than business?]]></description>
			<content:encoded><![CDATA[<p>As premium cabins improve and economy cabins remain constrained by the  demands of PAX count and revenue, the gap between them grows.  British  Airways recognised the opportunity for a fourth class.  But where to  position the product, should it be a bit better than economy or just a  bit less than business?</p>
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		<title>elegant inside and out</title>
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		<pubDate>Tue, 20 Apr 2010 11:10:25 +0000</pubDate>
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				<category><![CDATA[British Airways]]></category>
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		<description><![CDATA[We are privileged to have worked on the final refit of Concorde, the world&#8217;s only commercial supersonic passenger jet ever to fly. Faster than a bullet and on the edge of space, Concorde&#8217;s story is filled with extraordinary achievements. Our contribution was to bring the elegance of the outside of the aircraft into the cabin, [...]]]></description>
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<p>We are  privileged to have worked on the final refit of Concorde, the world&#8217;s  only commercial supersonic passenger jet ever to fly. Faster than a  bullet and on the edge of space, Concorde&#8217;s story is filled with  extraordinary achievements. Our contribution was to bring the elegance  of the outside of the aircraft into the cabin, including lighter, more  comfortable seats, luxury bathrooms and a wave of blue light as you pass  through the sound barrier &#8211; a unique experience.</p>
<p><em>&#8220;Highly  flexible, not precious, passionate about design, relaxed, totally  committed to finding the correct solution&#8221;</em><br />
<strong>Design  Management</strong> | British Airways</p>
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