long live packaging

We are not huge fans of packaging and prefer to apply design to reduce, recycle or remove the packaging element of a product offer. Where we grudgingly acknowledge that it is needed, we strive to give the pack a reason to exist, give it life, a purpose beyond simply being a container. As we have with this long-standing example, a pack for Boots disposable cameras. The pack is a polypropylene sheet box which acts as
a camera case for the life of the camera providing additional protection when in hazardous environments like the beach… or the party.

why recycle anyway?

According to those who know, the UK has around seven years of land-fill space left before we have to look elsewhere, and Europe has around ten. Since we receive a large proportion of that stuff from overseas, it seems to make some sense to send it back to them to make into more stuff once we’re done with it, rather than dump it in a hole in the ground.

factoryNOISE

DBA Design Effectiveness Award WINNERS……!

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Wednesday, October 19th, 2011

Already an award winner, our Superlight aircraft seat for Acro Aero, has now won a DBA Design Effectiveness Award, revealing that the seat is not only great for passengers, but from a airline point of view, the design is… er… effective. We are a little over-excited..!