We are not huge fans of packaging and prefer to apply design to reduce, recycle or remove the packaging element of a product offer. Where we grudgingly acknowledge that it is needed, we strive to give the pack a reason to exist, give it life, a purpose beyond simply being a container. As we have with this long-standing example, a pack for Boots disposable cameras. The pack is a polypropylene sheet box which acts as
a camera case for the life of the camera providing additional protection when in hazardous environments like the beach… or the party.
why recycle anyway?
According to those who know, the UK has around seven years of land-fill space left before we have to look elsewhere, and Europe has around ten. Since we receive a large proportion of that stuff from overseas, it seems to make some sense to send it back to them to make into more stuff once we’re done with it, rather than dump it in a hole in the ground.
factoryNOISE
Optimares Sabre: Luxurious economy
posted by Rachael
Friday, April 19th, 2013
We are really excited to announce the launch of our Sabre seat designed for Optimares. Stylish, luxurious and comfortable it’s everything you don’t expect from an economy class airline seat. The partial fixed back shell means that your personal space isn’t affected by the decisions of the passenger in front, and likewise there is no guilt or bruised knees [...]
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