factorydesign » branding http://www.factorydesign.co.uk factorydesign product design consultancy Mon, 21 Nov 2011 17:55:11 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 a born identity http://www.factorydesign.co.uk/2010/04/20/a-born-identity/ http://www.factorydesign.co.uk/2010/04/20/a-born-identity/#comments Tue, 20 Apr 2010 10:05:19 +0000 admin http://www.factorydesign.co.uk/?p=120 New ventures often require an identity. Working with our graphic partners,
we integrate graphic design and identity into the product offer, in packaging, literature, or even an on-screen or digital presence. In this case, for an enterprising couple in Barcelona selling olive products… yum.

]]> http://www.factorydesign.co.uk/2010/04/20/a-born-identity/feed/ 0 branding and product design http://www.factorydesign.co.uk/2010/04/20/your-brand-is-your-product/ http://www.factorydesign.co.uk/2010/04/20/your-brand-is-your-product/#comments Tue, 20 Apr 2010 10:04:50 +0000 admin http://www.factorydesign.co.uk/?p=118

your brand is your product

Elsewhere, we describe the view that your product is your brand.  Well the reverse is also true.  Product and brand are totally interlinked, the touchpoint of the brand is the product, it is the physical connection between the brand and the consumer. Whether our expectations are met, will leave us feeling rewarded or cheated. This will determine our loyalty (to buy again) or our feeling of ownership (to recommend to others).

Until recently, brands have been driven by advertising and graphics. Today, even businesses with no physical product ask us to create a 3D identity to differentiate them in the market.

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