Ask any good chef and they will tell you, you can’t make a decent meal without quality ingredients. The same is true of products, you get out what you put in. So an intelligent gathering of data is crucial. This may be information about what is happening now, the existing product, competitors, consumers, market; or may involve future gazing, identifying trends, perhaps knowledge of a technology or material that is around the corner. One place to start is to understand your customers’ view of your product and brand and see if it matches your own…
some tips for buying design
We find them useful!
• enjoy it
• make sure you have a decent budget
• leave enough time
• don’t buy a dog and bark yourself
• don’t ask for free work – our response will upset you
• you don’t need all the answers at the start – just the problem
• make yourself available
If you have just thought up the Next Big Thing, you might want to read our Guide For Entrepreneurs.
factoryNOISE
DBA Design Effectiveness Award WINNERS……!
posted by
Wednesday, October 19th, 2011
Already an award winner, our Superlight aircraft seat for Acro Aero, has now won a DBA Design Effectiveness Award, revealing that the seat is not only great for passengers, but from a airline point of view, the design is… er… effective. We are a little over-excited..!
