We have ideas, it’s our job, but we cannot claim to have a monopoly on good ideas, they come from anyone and everyone.
We run events which bring together teams of people to explore a particular product or market and to ‘mine’ ideas. The trick is how to spot the exceptional idea. It is then our role to take the seed idea, wherever it comes from, and turn it into an achievable commercial solution.
Over the last one hundred years (or so), product design has evolved from engineering through aesthetic exploration to styled innovation. Today product design deals with the complete customer experience. This combination of all that has gone before is expected as a minimum. Brand development is also about creating and sustaining an experience and so the aims of both product and brand have become the same. Simple really…
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Wednesday, October 19th, 2011
Already an award winner, our Superlight aircraft seat for Acro Aero, has now won a DBA Design Effectiveness Award, revealing that the seat is not only great for passengers, but from a airline point of view, the design is… er… effective. We are a little over-excited..!
