There are different strategies that can be adopted to build a brand and we will find the one that suits your company. One example is to identify, create and define the chromosome or brand essence that runs through all products in the family. However, just as children from the same family may look different, guidelines must not be too restrictive and should not be a blueprint for creating clones.
Any product design language should :
• establish a tone of voice
• provide generic guides
• not be too prescriptive
• be future proof
• be sustainable
• attend to form, materials, colour
• add continuity in function, details.