Research, brand immersion, idea generation, concept development, design refinement, technical specification and implementation (roughly in that order…).
During the process we use different techniques : we sketch, doodle, draw, use CAD to render, visualise and animate. And make models too (see below). All of these tools are used to communicate the design to either the client, the customer or the company who are going to make it. Each require a different level of refinement and complexity in the data we supply.
