(product) brand building

There are different strategies that can be adopted to build a brand and we will find the one that suits your company. One example is to identify, create and define the chromosome or brand essence that runs through all products in the family. However, just as children from the same family may look different, guidelines must not be too restrictive and should not be a blueprint for creating clones.

Any product design language should :

• establish a tone of voice
• provide generic guides
• not be too prescriptive
• be future proof
• be sustainable
• attend to form, materials, colour 
• add continuity in function, details.

designing experiences

People interact with objects in different ways. Physically, we like the feel of leather or the comfy chair. Emotionally, we respond to aesthetics and form, making one man (or woman) better looking than another. Intellectually, we respond to intuitive, easy to use interfaces. Functionally, poor performance is irritating and we enjoy the thud of a luxury car door. Colour is emotive. All of these interactions combine to create the product experience - our aim is to make it as rewarding as possible.

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factoryNOISE

Techne Thermal Cycler

posted by factoryNoise
February 25, 2010 15:38

The revolutionary drawer-fronted thermal cycler that we designed for Techne can be used as a stand alone unit or as part of a multiple unit array. What for you ask? Well, duplicating DNA if you must know....