Passengers need to enjoy a consistent, world class onboard experience, whether they are flying on a widebody or narrowbody aircraft, they are buying into a brand, an expectation regardless of aircraft type.  Singapore Airlines selected the already successful Vantage seat from Thompson Aero Seating, and appointed Factorydesign as their design partner to upgrade and customise the seat to meet their industry leading standards.

We carefully defined bespoke CMF schemes to enhance the new architecture and create a luxurious seat and cabin environment.  Taking inspiration from a wide range of sources, we always ensured the Singapore Airlines brand was clearly embedded throughout.

Keeping the passenger at the centre of our thinking, we ensured that all the major touchpoints were appealing, tactile, high quality, and support the cabin brand story.  Working collaboratively with the airline, we refined the designs into a final palette of bespoke leathers, fabrics and composites, including bespoke signature patterns.

Seat customisation enable the re-styling of some of the furniture, stowages and features to make a visual connection with their wide-body products, and combining with brand relevant material developments, plus attention to every detail from seat control graphics to mood lighting, ensuring a premium, on brand, appealing passenger experience.